“When I joined the ASP, I saw it as a vehicle to help me improve my marketing. But it's so much more than that.” Jase Jennings
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About the Association of Software Professionals |
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The
Association of Shareware Professionals (ASP) was formed in April 1987
to strengthen the future of try-before-you-buy software as an
alternative to conventional retail software. Its members, all of whom
subscribe to a code of ethics, are committed to the concept of
shareware as a method of marketing.
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The ASP's Mission Statement:
- To inform users about shareware programs and about shareware as a method of distributing and marketing software;
- To encourage broader distribution of shareware through organizations who agree to identify and explain the nature of shareware;
- To assist members in marketing their software;
- To provide a forum through which ASP members may communicate, share ideas, and learn from each other; and
- To
foster a high degree of professionalism among shareware authors by
setting programming, marketing and support standards for ASP members to
follow.
Today, it's a vibrant organization with members from all over the globe, including software authors, distributors, and marketers who can help software professionals create and run their businesses. The ASP's
members create and market some of the finest software available today.
ASP members' software spans the spectrum, from
high-quality accounting and inventory programs for business, to
award-winning utilities and games for all computer users. While some of
our members' programs, such as WinZip and Paint Shop Pro, are
international best-sellers, there are thousands of other excellent
business tools, Internet applications, games, educational programs,
graphics and multimedia programs that are top-shelf, and available at
moderate prices.
Shareware is a method of software distribution, and
not a type of program. In fact, try-before-you-buy software has been
discovered by traditional "shelfware" companies, and will soon dominate
the marketplace.
Do you have questions about specific shareware programs, or about shareware in general? The ASP maintains several public discussion groups
on our private server. You're welcome to visit the discussion groups, and post
your questions or comments. Hundreds of our members visit this
discussion group every month, and would be happy to try to answer your
questions.
We hope you'll consider joining the ASP.
We offer a wealth of information about how to start a software business
and how to market shareware, as well as technical programming
information. Our members' online resources have the answers to the
questions you're asking, and the questions you haven't thought of yet,
including every area of program development, software marketing, and
the business of running a software company. Our members have asked all
those questions, and they're answered on our website, in the ASPects
newsletter or in the ASPects back-issue online archive, or in the
private ASP discussion groups.
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